Summarised_Solution:
Pink foam is OK but not really intended for this purpose.
Possibly the best deal of all is from DESCO !!!
Their cheapest per area suitable material is this = Desco 12150 - 24" x 36" x 1/8" high density at $US7.14. That's a magical ~$1.20/ft^2 and you can use 2 layers to get 1/4" etc. Multilayers is never quite the same but is good enough. Shipping cost unknown. May make or break order.
The pink foam material is usually used for shipping as a wrapper or outer layer . It may not be measurably surcace conductive. It may well do the job "well enough" but you can probably do better.
Idea is high density conductive foam that is thick enough that IC pins do not push right through. Thinner works as well but the IC's stand off the surface and you don't get the same seating feel when pressing them in.
RS are not known for their low prices.
Heree they have 305 mm x 305mm x 6mm (1 square foot x 1/4 inch) of conductive foam for $NZ2.78
RS550-066. Lower in $US hopefully. NB: This is low desnisty foam. Others below probably hi density. Low density works OK, dies sooner, need to be sure it always contacts all pins as it gets older but should be a good starting material.
Many related products. Good site. Dearer than RS but high density. eg $22.32/6 square feet x 1/4 " or 3.72 / ft^2. here Texas HQ.
Hmmm. RS USA may not have the NZ foam. RS India does.
RS US have this
DESCO 12250 24" x 36" x 1/4" $US23.66.
Thy also have 3/8" thick version for $41.46 here.
8 sellers here with RS being cheapest :-(.
Digikey list it and other versions but no stock and dearer here
Desco sell it theselves for around $25 here
BUT they do a range of closely related products here
DESCO !!!
And probably best of all for you is this
Desco 12150 - 24" x 36" x 1/8" high density at $US7.14.
The 1/8" is annoying, but at ~ $1.20/ft^2 it's excellent.
You can use 2 layers to get 1/4" for $2.40/ft^2 and 3 layers to ... :-).
Multilayers is never quite the same but is good enough.
Shipping cost unknown. May make or break order.
Dow on conductive foams. Reference only but very ionteresting here
Foam. Jameco. Too dear. Reference only at $US8/ft^2 here
Some excellent idea starters for conductive materials here
As anti-static foam isn't reusable, if the laptop has no exposed electrical connections, and the threat you're guarding against is ESD damage to the laptop, and the cost of the foam is small compared to that of the laptop, then use the most conductive foam you can find, namely cushion grade conductive foam.
(I feel faintly embarrassed posting this. You should really get credit for this answer.)
Best Answer
Silvery anti-static bags are (should be) conductive, so they act as a Faraday's cage against ESD coming from outside the bag, i.e. they protect from the ESD events coming from outside the bag. If the electronics in the bag rubs against something inside the bag that can build-up static charges, the bag won't protect it.
Therefore you should ensure that whatever is inside the bag, especially if it could move and rub against the electronics, doesn't build up charges. For example, the foam you use, if it is in contact with the electronics inside the silvery bag, should either be somewhat conductive or static-dissipative, i.e. a material that doesn't allow charge to build up (that pink plastic that is sometimes used to wrap electronic circuitry and components is usually a static-dissipative material).
Dave Jones (Author of EEVblog) has made a couple of videos about anti-static stuff that you may find relevant: EEVblog #3, EEVblog #247 and EEVblog #250.
Regarding your 3rd point, probably you cannot do anything to protect your circuit. The circuit must self-protect itself, i.e. it should have enough protection circuitry built-in. This is because customs officers could do pretty anything to the thing they are inspecting, short of breaking them mechanically (they even could do that in some countries, if they suspect the thing may contain dangerous or illegal materials).
If you are unlucky enough, officers will reach for the circuit board and will examine it thoroughly holding it in their hands and handling it brashly (if they don't think it's dangerous, they won't lose time with careful handling). In a dry day and with the right combination of statics-generating surfaces your circuit could be well zapped to death, without suitable ESD protection built-in.
EDIT (prompted by a comment)
Just a simple example: you mention wires coming out of the enclosure. If those wires are directly connected to inputs or outputs of chips/components that are ESD-sensitive, those connection must be protected by adding ESD-protection circuitry on the board. A simple protection measure is to put backwards connected diodes from the pin to be protected to the power rails, maybe adding a current-limiting resistor in series. Something like this:
There are more advanced strategies as well. There are even dedicated ICs whose only purpose is to protect the I/O pins of other chips/boards. You may be interested in these documents:
Texas Instruments Guide to ESD/EMI protection chips
ESD protection for I/O ports (MaximIntegrated application note)
Design considerations for system-level ESD circuit protection (Texas Instruments Article)