Nginx server can not start

You need to set 'daemon off'. launchctl assumes that processes it spawns don't daemonize, otherwise it cannot know when to restart a process. http://almosteffortless.com/2009/09/16/passenger-with-nginx-on-mac-os-x/

Woot! Got it.. It was pretty much what I suspected in my edit, I had to basically do the regex filename check in my sole location {} instead of making an alternative one.

    location / { 
            root /www/site.org/public/;
            index index.html;

            if ($request_filename ~* ^.*?/([^/]*?)$)
            {
                set $filename $1; 
            }

            if ($filename ~* ^.*?\.(eot)|(ttf)|(woff)$){
                add_header Access-Control-Allow-Origin *;
            }
    }