‘Contains FCC ID’ compare to just ‘FCC’. Certificate of conformity

I'm no lawyer, but have been thru the FCC testing process a few times. For a ordinary device that doesn't deliberately transmit (called "unintentional radiator" by the FCC), there is no legal requirement for certifcation. There are legal requirements for what it is allowed to emit, but it up to you how to make sure your device works within the rules.

You can simply sell a unintentionally radiating device without testing. However, if someone files a complaint and the device is found to exceed the legal radiation limits, you're in deep doodoo. If you had the device tested by a accredited test lab and they determined it was within the limits, your legal case will be much better. The FCC still has the right to force you to withdraw the product and even confiscate every unit out there, but if you can show you followed accepted practices of testing then there will be much less of a issue of punative actions.

Intentional radiators are a different story. You do have to have FCC certification to legally sell one in the United States. When the device is certified, you get a certification ID, and that ID generally has to be indicated somewhere on the outside of the device where others can see it.

In the case of a bluetooth module, most likely the module vendor has gotten the certification for the module. If not, I wouldn't go near it. Even if so though, you are still on the hook for the product as a whole. The module will also be certified with some restrictions, like a specific list of antennas that it is certified with. If you attach a different antenna, for example, the module is no longer certified and you're on your own.

If you're trying to sell a intentionally radiating product, you'd better talk to a expert early in the process. You can wing it a bit with unitnentional radiators, but you really don't want to play games with intentional radiators, even if you're using a certified module that does all the intentional radiating.

It might be a good idea to talk to a testing house. They generally will know all the rules. Just keep in mind they sell testing services, and their answers may a bit biased towards you needing a lot of testing.

Here's my understanding.

Since it is a radio module, then it is definitely an intentional radiator and if they claim it has been FCC-certified it should have an FCC ID on each module. You should contact the manufacturer and ask why it's not there.

If you incorporate the module into your own product, and the module already has an antenna (e.g. a "chip" antenna like the one in the picture) then you don't have to do anything more except provide the same FCC ID on the outside of your product, or (as part of a recent rule change) in an accessible menu if your product has a screen. In any case, the FCC ID must also be included in a label on the outside of the package.

However, if the module has no antenna, and you connect it to one you made (e.g. PCB trace antenna) or bought, then guess what, you have to do the FCC testing all over again(!) which can many thousands of dollars.

It's been a few years since I was directly involved in a product like that (cell phone modem + PCB antenna), so I can't remember if you are supposed to include both the FCC ID for the modem and your own FCC ID, or just the latter. I suspect it's both.