Google Adwords Conversion Tracking – Magento 1.9 Guide

So I had the pleasure of attempting to set these up (with the lack of offical docs) and seem to have it working now.

My understanding is that rather than using tracking based on success page, we need to use the events, so for conversions Magento fires a "purchase" event that we need to hook onto.

So along with the PageView tag I have this Purchase tag, where Fire On is a Custom Event with the name "purchase" which is what Magento fires on the success page.

The post below from branchlabs really helped me, however I ended up splitting each event into a new tag so that it's easier to see the differences within analytics as per the official docs below. Seems to be working.

http://branchlabs.com/magento-development/how-to-set-up-google-tag-manager-for-magento#create-a-tag-for-page-views

http://merch.docs.magento.com/ee/user_guide/marketing/google-universal-analytics-enhanced-ecommerce.html

There are a few ways to handle this, but to be honest in my experience the EASIEST way to track conversions is with a destination page. You'll need less programming experience to reconfigure your form to redirect to a submission confirmation page than you will to use the other methods, but I'll outline the simplest option available to you below.

Use JavaScript to register an URL click in Google Analytics that you have setup as a destination url for your goal tracking.

To use this method, first you have to setup a destination url goal conversion tracker for a page THAT DOES NOT ACTUALLY EXIST. This ensures that only the code you use below will trigger the goal conversion.

For example, let's assume you setup a goal conversion for the url on your site of /url-that-doesnt-exist.html

My guess is that if you look at the html code for your financing application form, there will be some login around the submit button that a user must click that calls a function to grab the form field data and generate an email that's sent to you. In my experience, that's the most common way those pop-up forms are generated and forms are sent via email without using a redirection page (they are submitted via JavaScript functions instead of PHP pages or controllers).

<input type="submit" onclick="someFunction();">

If you have logic like the above that is submitting your form and sending you the application via email, then you can use the _gaq.push function from the Google Analytics JavaScript API to register the fake URL you setup above as a goal conversion. To do this, you need to add the following logic to the javascript function that is submitting your form and sending you the email (In my above example you can see that the function name is someFunction() but you'll need to find the actual function that is used in your form):

_gaq.push([‘_trackPageview’,’/url-that-doesnt-exist.html’]);

This SHOULD work assuming you've setup a goal conversion tracker in your GA account pointing to /url-that-doesnt-exist.html

What you are doing is basically enhancing the JavaScript function that processes your current form, emails the results to you and generates the pop-up message so that it ALSO tells Google Analytics to record a hit on the URL that you setup for your goal conversion.

Here are some additional references for GA Tracking via advanced events, JavaScript functions, etc...(ie NON-Destination-Page-based)

• https://blog.kissmetrics.com/critical-goal-types/
• https://www.linkedin.com/pulse/tracking-conversion-google-analytics-email-marketing-amir-jirbandey
• https://www.searchenginejournal.com/a-beginners-guide-to-conversion-goals-in-google-analytics/42558/