Fix Google Tag Manager Conversions Not Reporting in Magento Enterprise 1.14.2

enterprise-1.14enterprise-1.14.2.2google analyticsgoogle-tag-manager

I'm having an issue with the built-in GTM support in 1.14.2+.

We have enabled the GTM support
We have input the correct GTM container ID
We have enabled Enhanced Ecommerce in the Google Analytics package
We have set up Universal Analytics tagging on all page views in GTM
We have set up UA Conversion Tracking on the success page in GTM

However, we still do not get the UA conversion in GA. It never registers.

Best Answer

So I had the pleasure of attempting to set these up (with the lack of offical docs) and seem to have it working now.

My understanding is that rather than using tracking based on success page, we need to use the events, so for conversions Magento fires a "purchase" event that we need to hook onto.

So along with the PageView tag I have this Purchase tag, where Fire On is a Custom Event with the name "purchase" which is what Magento fires on the success page.

The post below from branchlabs really helped me, however I ended up splitting each event into a new tag so that it's easier to see the differences within analytics as per the official docs below. Seems to be working.

http://branchlabs.com/magento-development/how-to-set-up-google-tag-manager-for-magento#create-a-tag-for-page-views

http://merch.docs.magento.com/ee/user_guide/marketing/google-universal-analytics-enhanced-ecommerce.html

Related Solutions

Google Analytics – How to Add Universal Analytics to Magento Store

You have to add the new Universal Analytics code your your head.phtml file in your template. You can choose to disable the Google API or keep it active as well.

Your head.phtml file is located at: app/design/frontend/base/default/template/page/html/head.phtml

Just copy to your theme: app/design/frontend/your_theme/default/template/page/html/head.phtml

Add your analytics code before the if it shows otherwise at the end.

Here is a picture tutorial on how to do that: http://www.savethemage.com/blog/how-to-add-googles-universal-analytics-to-your-magento-store/

For tracking goals, you will have to set a new goal for your new profile.

Here is a tutorial on how to create the standard checkout goal funnel for Magento onepage abandonment rates: http://www.savethemage.com/blog/tracking-magento-onepage-abandonment-using-google-universal-analytics/

Magento – magento orders are not tracked by google after upgrading universal analytics

I have added the code in success.phtml file, it is workging fine.

$order = Mage::getModel('sales/order')->loadByIncrementId($this->getOrderId());
$total = $order->getGrandTotal();
$shipping = $order->getShippingAmount();
$tax = $order->getTaxAmount();
$store = Mage::app()->getStore();
$name = $store->getName();

$items = $order->getAllItems();
$item_details = array() ;
foreach($items as $item) {
$det = array() ;
$det['sku'] = $item->getSku() ;
$det['name'] = $item->getName() ;
$det['category'] = get_category_name($item->getProductId()) ;
$det['price'] = $item->getPrice() ;
$det['quantity'] = number_format($item->getQtyOrdered(), 0) ; 
array_push($item_details, $det) ; 

}

function get_category_name($productId) { 
$product = Mage::getModel('catalog/product')->load($productId);
$category_name = "" ;
$cats = $product->getCategoryIds();

$cnt = 0 ;
foreach ($cats as $category_id) {
$_cat = Mage::getModel('catalog/category')->load($category_id) ;
$cnt++ ;
if($cnt == count($cats)) 
$category_name.=$_cat->getName() ;
else 
$category_name.=$_cat->getName()."," ; 
} 
return $category_name ; 
}

function getItemJs(&$transId, &$item) {
return <<<HTML
ga('ecommerce:addItem', {
'id': '$transId',
'name': '{$item['name']}',
'sku': '{$item['sku']}',
'category': '{$item['category']}',
'price': '{$item['price']}',
'quantity': '{$item['quantity']}'
});
HTML;
}

?>
<script type="text/javascript">

ga('require', 'ecommerce', 'ecommerce.js'); // Load GA ecommerce plug-in.
ga('ecommerce:addTransaction', {
'id': '<?php echo $this->getOrderId(); ?>', // Transaction ID. Required
'affiliation': '<?php echo $name ?>', // Affiliation or store name
'revenue': '<?php echo $total; ?>', // Grand Total
'shipping': '<?php echo $shipping; ?>', // Shipping
'tax': '<?php echo $tax; ?>' // Tax
});
// to get items
<?php
foreach ($item_details as &$item) {
echo getItemJs($this->getOrderId(), $item);
}
?>
ga('ecommerce:send');
</script>

Best Answer

Related Solutions

Google Analytics – How to Add Universal Analytics to Magento Store

Magento – magento orders are not tracked by google after upgrading universal analytics

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