Magento – How to Setup Facebook Ads Dynamic Variable Conversion Value

conversionfacebook

I'm using Magento Community for my online store, and I am in the process of setting up my Facebook Website Conversion ads. I have already created and verified the conversion pixels, however, the conversion value by default is 0.01. Hence I do not know my true conversion value. What I am trying to do is to set up a dynamic variable for this conversion value.

May I know what am I supposed to replace the 0.01 with?

So far I have tried finding an answer on via Google search but to no avail. This link is probably the closest (although not meant to address Facebook/Magento issues): http://printready.co/dev-and-design/setting-up-dynamic-google-conversion-values/
Basically it replaces the 0.01 with $totalValue

Just wondering what is the term in Magento that I should be replacing 0.01 with?

P.S. My code below (edited a bit for privacy issues)

<!-- Facebook Conversion Code for Checkout -->
<script>(function() {
var _fbq = window._fbq || (window._fbq = []);
if (!_fbq.loaded) {
var fbds = document.createElement('script');
fbds.async = true;
fbds.src = '//connect.facebook.net/en_US/fbds.js';
var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(fbds, s);
_fbq.loaded = true;
}
})();
window._fbq = window._fbq || [];
window._fbq.push(['track', 'XXXXXXXXXX', {'value':'0.01','currency':'SGD'}]);
</script>
<noscript><img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?ev=XXXXXXXXXXXXX&amp;cd[value]=0.01&amp;cd[currency]=SGD&amp;noscript=1" /></noscript>

Thank you very much guys!

Best Answer

Assuming that you added the above js code to success.phtml then

$order = Mage::getModel(‘sales/order’)->loadByIncrementId($this->getOrderId());


...
window._fbq.push(['track', 'XXXXXXXXXX', {'value':'<?php echo $order->getBaseGrandTotal() ?>','currency':'SGD'}]);
...

See How to Add Facebook Conversion Tracking to Magento

A better way to accomplish this would be to create a new module that is duplicate of GoogleAnalytics and make the necessary changes. Take a look at my github Magento Facebook Remarketing and Conversion Tracking

Related Solutions

Magento 1.9 Facebook Integration – Dynamic Product Ads

For cart page you can use the following piece of code:

<?php $quote = Mage::getSingleton('checkout/cart')->getQuote();
$productIds = "";
foreach($quote->getAllItems() as $item):
    if($item->getParentItemId()) continue;
    if (strlen($productIds)==0){
        $productIds = "'".$item->getSku()."'";
    }
    else{
        $productIds = $productIds.",'".$item->getSku()."'";
    }
endforeach;?>

<script>
fbq('track', 'AddToCart', {
     content_name: 'Shopping Cart',
     content_ids: [<?php echo $productIds?>],
     content_type: 'product',
     value: <?php echo number_format($quote->getGrandTotal(),2,'.','');?>,
     currency: '<?php echo Mage::app()->getStore()->getCurrentCurrencyCode();?>'
});
</script>

For purchase or order confirmation page you can use the following piece of code -:

<?php $orderId = Mage::getSingleton('checkout/session')->getLastOrderId();
    $order = Mage::getModel('sales/order')->load($orderId);
$productIds = "";
foreach($order->getAllItems() as $item):
    if($item->getParentItemId()) continue;
    if (strlen($productIds)==0){
        $productIds = "'".$item->getSku()."'";
    }
    else{
        $productIds = $productIds.",'".$item->getSku()."'";
    }
endforeach;?>

<script>
fbq('track', 'Purchase', {
     content_name: 'Order Confirmation',
     content_ids: [<?php echo $productIds?>],
     content_type: 'product',
     value: <?php echo number_format($order->getGrandTotal(),2,'.','');?>,
     currency: '<?php echo Mage::app()->getStore()->getCurrentCurrencyCode();?>'
});
</script>

Source:

https://stackoverflow.com/a/33201068/158325

Untested, but should work. If you are wanting all categories associated you'll need to loop over another collection of the products associated categories to build a list.

<?php $_category = Mage::registry('current_category'); ?>

<script>
    !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,document,'script','//connect.facebook.net/en_US/fbevents.js');
fbq('init', '<FB_PIXEL_ID>');
fbq('track', 'PageView');
fbq('track', 'ViewContent', { 
        content_type: 'product',
        content_ids: ['<?php echo $this->getProduct()->getEntityId() ?>'],    
        content_name: '<?php echo $this->getProduct()->getName() ?>',
        content_category: '<?php echo $_category->getName(); ?>',
        value: <?php echo $this->getProduct()->getFinalPrice() ?>,
        currency: '<?php echo Mage::app()->getStore()->getCurrentCurrencyCode(); ?>'
    });
</script>

How to Add Facebook Tracking Pixel to Magento Site

You can add it in back-end:

Configuration -> Design -> HTMLHead -> Miscellaneous Scripts.

This way you can track the default data facebook provide: view pages, demographics, etc.

However I've not set up any Standard events and dont know how it should be done.

Best Answer

Related Solutions

Magento 1.9 Facebook Integration – Dynamic Product Ads

How to Add Facebook Tracking Pixel to Magento Site

Related Topic