I am running Magento 1.7.0.2. There seems to be a huge difference in what the Magento dashboard reports and Google Analytics reports in terms of revenue.
Google Analytics is showing that the revenue is about 33% higher than what it says on Magento. There doesn't seem to be duplicate orders coming up in Google Analytics. Even if I subtract tax and shipping from Google's revenue – it is still much higher than Magento's reporting. Has anyone noticed/experienced this issue?
Best Answer
Google Analytics records all incoming sales, Magento removes all cancelled sales.
The discrepancy between Magento reported sales and Google Analytics e-commerce sales grows over time.
Google Analytics is only an indicator of activity, not a record of your successful sales. In the sales department, you're going to find that Google Analytics is an Ego Massager and Soul Salve.
While Google Analytics has a lot of useful features for everything else, it is not a reliable accounting system for tracking the website financials.
It also doesn't track reduction in revenue via issued credit memos or any other transactions done in the Admin backend..