Magento 2 – Add YouTube Video to Media Gallery Programmatically

Try passing an array as the media type. Theer is no need to iterate over each mediaType and setting them individually.

your code would thus be, which will be faster as well.

ini_set('memory_limit', '-1');

require 'app/Mage.php';
Mage::app();

echo "Loading catalog...\n";
$products = Mage::getModel('catalog/product')->setStoreId(13)->getCollection()->addAttributeToSelect('*');
echo count($products) . " products selected for image import.\n";
// Remove unset images, add image to gallery if exists
$importDir = Mage::getBaseDir('media') . DS . 'import/';  

foreach ($products as $product) {
        $sku = Mage::getModel('catalog/product')->load($product->getId())->getSku();
        if (strstr($sku, " ")) {
            echo "Sku $sku contains whitespace, skipping.\n";
            continue;
        }
        $imgFile = $importDir . $sku . ".jpg";
        // Add three image sizes to media gallery
        $mediaArray = array(
            'thumbnail',
            'small_image',
            'image'
        );
        if (file_exists($imgFile)) {
            try {
                $product->addImageToMediaGallery($imgFile, $mediaArray, false, false);
                $product->save();
                echo "Sku: $sku updated.\n";
            } catch (Exception $e) {
                echo $e->getMessage();
            }
        } else {
            echo "Could not match image to $sku. Path was: {$filePath}\n";
            break;
        }
    }

Anyways, I suspect your issue is related to the fact that your product->save was within the media loop of your original code.

For reference, the end-point of the mediaAttribute is this function, located in class Mage_Catalog_Model_Product_Attribute_Backend_Media

/**
     * Set media attribute value
     *
     * @param Mage_Catalog_Model_Product $product
     * @param string|array $mediaAttribute
     * @param string $value
     * @return Mage_Catalog_Model_Product_Attribute_Backend_Media
     */
    public function setMediaAttribute(Mage_Catalog_Model_Product $product, $mediaAttribute, $value)
    {
        $mediaAttributeCodes = array_keys($product->getMediaAttributes());

        if (is_array($mediaAttribute)) {
            foreach ($mediaAttribute as $atttribute) {
                if (in_array($atttribute, $mediaAttributeCodes)) {
                    $product->setData($atttribute, $value);
                }
            }
        } elseif (in_array($mediaAttribute, $mediaAttributeCodes)) {
            $product->setData($mediaAttribute, $value);
        }

        return $this;
    }

There is no way for now (Magento 2.2) for export / import product video.

Some workaround can be - create your own new product attribute and import complete YouTube video URL like https://www.youtube.com/watch?v=XXXXXXXX or just video ID (XXXXXXXX which send to ?v=) there by CSV file. Then modify your product page template file and display that attribute value on specific format to generate YouTube embed code like

<iframe width="560" height="315" src="https://www.youtube.com/embed/XXXXXXXX" frameborder="0" allowfullscreen></iframe>