Magento – Magento Configurable Product & SEO

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I have switched my platform to Magento for little over 6-7 months now, and I am having some issues with my configurable products ranking in Google.

Before switching to Magento, our products we're ranking top 2-3 in Google's 1'st page. Currently 50% of our products are ranking in the 2nd or 3rd pages in Google.

We did a lot of research we cleaned a lot of problems like – clean URLs, Meta Tag Titles, duplicate tags, and much more other bugs from our website, which helped. When searching in Google for our selected products it seems like the "simple products" are performing better then the "configurable products".

Can anyone suggest if this is a problem that they know about, and what can I do to fix this ?

Best Answer

I can't comment yet (not enough rep!) but I can edit my answer after you provide some more info:

  1. Do you want the simple products to also be for sale? In theory, they wouldn't be in a configurable product if you also didn't mind a customer just finding and purchasing the simple product.

Example: Configurable is Product A + Product B. The customer chooses the one that is right for them from the options presented there because the difference is, for example, only in color. So there is no reason to have both Product A and Product B also listed separately.

  1. Do the simple products have the same description as the configurable products? One of the reasons configurable products exist is to solve this very problem of two products having almost exactly the same description but also having something (e.g. color) that makes them different.

Thanks!

Kaylie

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