I've done a lot of searching and can't seem to find a straight answer and conflicting information. Since this applies to all who have a Magento eCommerce site, I thought I would post the question here.
Here is what I am assuming is correct:
H1
Product Name
H2
Product Short Description / Product name above the description (I've seen this done on large eCommerce sites and do not know if this is proper)
H3
Product Long Description / Product Specifications / Reviews
H4
Product Price
EDIT: Not sure if MPN (Manufacturer Part Number) would fit into this?
Question 1: What is the proper usage of H
tags on the product view page?
And as a second portion to my question, (again based on large eCommerse sites) I have mashed together the product name with the product short description as an H1
tag (the short description is not present on my site).
EXAMPLE:
Product name: Canon LS-100TS Product Short Description: 5936A002AA – LS-100TS, LCD 10 digits
Final output name in front end (H1
):
Canon LS-100TS 5936A002AA – LS-100TS, LCD 10 digits
Question 2: Can this be negatively viewed by search engines or is it acceptable?
Best Answer
Disclaimer: I'm not an SEO expert
I have worked with a number of companies who have many analysts on staff who worry about this every day. In my experience the rules around use of H tags is always shifting. Here are the current "rules" (according to Google) as I understand them:
h1
,h2
) but making them small in font or a low-contrast color.header
,article
,section
) to help organize content.In short: above all content matters. Make sure content is original and readable by Google. Make decisions that help your customers first, and Google second.