How to enable deflate content-encoding with Apache2 mod_deflate

Probably the ProxyPass / directive you have in your config routes all requests to the Tomcat backend, bypassing all your mod_rewrite directives. You can try to remove the ProxyPass directive and use RewriteRule with the [P] flag after your other rewrites:

• mod_rewrite: P|proxy

For the expire headers the situation is worse — in another similar question a solution was not found.

Option +FollowSymLinks would be needed for using mod_rewrite in .htaccess files; in your case it is not required, because you can put everything in the Apache config. Moving rules from config to .htaccess is pointless and can only make things slower. However, there is an important difference between .htaccess and the Apache config — in .htaccess patterns in RewriteRule are matched against relative filesystem paths (which never start with /), while in the VirtualHost context these patterns are matched against the URL path after the hostname, which always starts with /. Therefore at least one of your rules is incorrect:

RewriteRule ^content/(js|css)/([a-z]+)-([0-9]+)\.(js|css)$ /content/$1/$2.$4

should be

RewriteRule ^/content/(js|css)/([a-z]+)-([0-9]+)\.(js|css)$ /content/$1/$2.$4

(note the additional slash in the beginning).

Did you add \n to the --add-header? Would --add-header='Accept-Encoding: gzip,deflate\n' work?