How to legitimately work around ISP rate limits

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A lot of ISP rate limit the amount of e-mails that is sent from a particular IP address. What is the proper way to get around that rate limit?

Our company has an iPhone application that sends many e-mails because of our large user base and many e-mails go to different ISPs that rate limit the number of messages coming from a specific IP.

We do not send spam and we are a legitimate business. However, is there a better way to resolve this limitation rather than just getting a ton of IP addresses?

Ideally, I wouldn't want to rely on a third party service to send mail. However, if its the only possible solution, we would consider.

Best Answer

If an ISP limits the number of emails from a given source I fail to understand how changing that source would help. Perhaps you need to either:

  1. Find a way to send the emails from multiple sources
  2. Find a better solution altogether

On point 2, if your application is sending so many emails that you are running into such limits how could the recipients even have enough time to read them all? That sounds to me like an absurd amount of email.