Iptables – Redirect incoming packets to loopback

I'm trying to use iptables to redirect an incoming packet on eth0 to a service listening on the loopback interface. Based on this link I'm attempting to craft the following rule:

iptables -t nat -A PREROUTING -i eth0 -p tcp --dport 80 -j REDIRECT -o lo --to-port 80

but I'm getting the errror shown below:

Can't use -o with PREROUTING

The man page explains why this can't work:

   (REDIRECT) redirects the packet to the machine itself by changing the
   destination IP  to  the  primary  address  of  the  incoming  interface

How can I take incoming packets and feed them to the loopback interface?