Why don’t I have Deploy actions available in IIS 7 Manager

deploymentiis-7.5

I'm currently investigating options to script automated deployment of an ASP.NET web app. Using MSBuild I can create a package and import it manually or by script into a server running IIS 7.

However, after reading instructions, such as Vishal Joshi's blog about WebDeploy, I'm finding I don't have the Deploy options available on IIS to try out. I have a Win2008R2 server with IIS 7.5 and have installed the Management Service (WMSvc) component.

I don't see the Deploy section shown in Vishal's screenshot:

What do I need to install or change to give me import and export? I need to also do this by command line to import with setParameters.xml for parameter evaluation.