Generally, the overhead of initiating and ending the remote request is high enough that you are going to want to batch the calls. Exactly where this line is really depends on how much data is involved here to say where your batching lines should be. It really should not be that much overhead to make the receiving system handle batches -- computers are real good at "run this function again with new parameters" last time I checked.
From a logical perspective, would a batch be considered a transaction in the typical database sense? If so, it also makes loads of sense to let it travel and succeed (or fail) together rather than trying to work out how to spread a single logical transaction over separate physical transactions.
What would push me towards doing single calls is if each request had a lot of data involved -- hundreds of KB at least -- or if things needed to be a bit more real time and you couldn't wait to build batches.
Edited to address question updates, previous answer removed
Looking over your changes to your question I think I understand the problem you are facing a bit more. As there is no field that is an identifier on your resources (just a link) you have no way to refer to that specific resource within your GUI (i.e. a link to a page describing a specific pet).
The first thing to determine is if a pet ever makes sense without an owner. If we can have a pet without any owner then I would say we need some sort of unique property on the pet that we can use to refer to it. I do not believe this would violate not exposing the ID directly as the actual resource ID would still be tucked away in a link that the REST client wouldn't parse. With that in mind our pet resource may look like:
<Entity type="Pet">
<Link rel="self" href="http://example.com/pets/1" />
<Link rel="owner" href="http://example.com/people/1" />
<UniqueName>Spot</UniqueName>
</Entity>
We can now update the name of that pet from Spot to Fido without having to mess with any actually resource IDs throughout the application. Likewise we can refer to that pet in our GUI with something like:
http://example.com/GUI/pets/Spot
If the pet does not make any sense without an owner (or pets are not allowed in the system without an owner) then we can use the owner as part of the "identity" of the pet in the system:
http://example.com/GUI/owners/John/pets/1 (first pet in the list for John)
One small note, if both Pets and People can exist separate of each-other I would not make the entry point for the API the "People" resource. Instead I would create a more generic resource that would contain a link to People and Pets. It could return a resource that looks like:
<Entity type="ResourceList">
<Link rel="people" href="http://example.com/api/people" />
<Link rel="pets" href="http://example.com/api/pets" />
</Entity>
So by only knowing the first entry point into the API and not processing any of the URLs to figure out system identifiers we can do something like this:
User logs into the application. The REST client accesses the entire list of people resources available which may look like:
<Entity type="Person">
<Link rel="self" href="http://example.com/api/people/1" />
<Pets>
<Link rel="pet" href="http://example.com/api/pets/1" />
<Link rel="pet" href="http://example.com/api/pets/2" />
</Pets>
<UniqueName>John</UniqueName>
</Entity>
<Entity type="Person">
<Link rel="self" href="http://example.com/api/people/2" />
<Pets>
<Link rel="pet" href="http://example.com/api/pets/3" />
</Pets>
<UniqueName>Jane</UniqueName>
</Entity>
The GUI would loop through each resource and print out a list item for each person using the UniqueName as the "id":
<a href="http://example.com/gui/people/1">John</a>
<a href="http://example.com/gui/people/2">Jane</a>
While doing this it could also process each link that it finds with a rel of "pet" and get the pet resource such as:
<Entity type="Pet">
<Link rel="self" href="http://example.com/api/pets/1" />
<Link rel="owner" href="http://example.com/api/people/1" />
<UniqueName>Spot</UniqueName>
</Entity>
Using this it can print a link such as:
<!-- Assumes that a pet can exist without an owner -->
<a href="http://example.com/gui/pets/Spot">Spot</a>
or
<!-- Assumes that a pet MUST have an owner -->
<a href="http://example.com/gui/people/John/pets/Spot">Spot</a>
If we go with the first link and assume that our entry resource has a link with a relation of "pets" the control flow would go something like this in the GUI:
- Page is opened and the pet Spot is requested.
- Load the list of resources from the API entry point.
- Load the resource that is related with the term "pets".
- Look through each resource from the "pets" response and find one that matches Spot.
- Display the information for spot.
Using the second link would be a similar chain of events with the exception being that People is the entry point to the API and we would first get a list of all people in the system, find the one that matches, then find all pets that belong to that person (using the rel tag again) and find the one that is named Spot so we can display the specific information related to it.
Best Answer
The best way with emails is not to have an API attempt to send them. Sending emails is a slow process and not a suitable task for a website.
Instead have the API persist the send email request to a database, split into its various fields, not as a blob.
Then have a worker process pick up new jobs from the database and attempt to send them. If the send fails, the worker process can automatically pick up the job again on its next run through.
A more advanced setup would replace the database with message queues but it's easier to explain with a database.
You can see how this setup makes it easy to handle the various failure scenarios, you can take all sorts of action including retrying, reporting back to the client after X amount of time, reporting on incorrect email addresses etc etc