C# – WCF Service Client: The content type text/html; charset=utf-8 of the response message does not match the content type of the binding

I've got a WCF Service running on my local IIS server. I've added it as a service reference to a C# Website Project and it adds fine and generates the proxy classes automatically.

However, when I try and call any of the service contracts, I get the following error:

Description: An unhandled exception occurred during the
execution of the current web request.
Please review the stack trace for more
information about the error and where
it originated in the code.

Exception Details: System.ServiceModel.ProtocolException:
The content type text/html;
charset=utf-8 of the response message
does not match the content type of the
binding (application/soap+xml;
charset=utf-8). If using a custom
encoder, be sure that the
IsContentTypeSupported method is
implemented properly. The first 1024
bytes of the response were: '
function
bredir(d,u,r,v,c){var w,h,wd,hd,bi;var
b=false;var p=false;var
s=[[300,250,false],[250,250,false],[240,400,false],[336,280,false],[180,150,false],[468,60,false],[234,60,false],[88,31,false],[120,90,false],[120,60,false],[120,240,false],[125,125,false],[728,90,false],[160,600,false],[120,600,false],[300,600,false],[300,125,false],[530,300,false],[190,200,false],[470,250,false],[720,300,true],[500,350,true],[550,480,true]];if(typeof(window.innerHeight)=='number'){h=window.innerHeight;w=window.innerWidth;}else
if(typeof(document.body.offsetHeight)=='number'){h=document.body.offsetHeight;w=document.body.offsetWidth;}for(var
i=0;i

I also have a console application which also communicates with the WCF Service and the console app is able to call methods fine without getting this error.

Below are excerpts from my config files.

WCF Service Web.Config:

<system.serviceModel>
   <services>
      <service name="ScraperService" behaviorConfiguration="ScraperServiceBehavior">
         <endpoint address=""
                   binding="wsHttpBinding" 
                   bindingConfiguration="WSHttpBinding_IScraperService"
                   contract="IScraperService" />
         <endpoint address="mex" 
                   binding="mexHttpBinding" 
                   contract="IMetadataExchange" />
         <host>
            <baseAddresses>
                <add baseAddress="http://example.com" />
            </baseAddresses>
         </host>
      </service>
   </services>
   <bindings>
       <wsHttpBinding>
           <binding name="WSHttpBinding_IScraperService"
                    bypassProxyOnLocal="false" transactionFlow="false"
                    hostNameComparisonMode="StrongWildcard"
                    maxBufferPoolSize="2000000" maxReceivedMessageSize="2000000"
                    messageEncoding="Text" textEncoding="utf-8"
                    useDefaultWebProxy="true" allowCookies="false">
               <readerQuotas 
                     maxDepth="2000000" maxStringContentLength="2000000" 
                     maxArrayLength="2000000" maxBytesPerRead="2000000"
                     maxNameTableCharCount="2000000" />
               <reliableSession 
                     enabled="false" ordered="true" inactivityTimeout="00:10:00" />
               <security mode="Message">
                   <message clientCredentialType="Windows"
                            negotiateServiceCredential="true"
                            algorithmSuite="Default"
                            establishSecurityContext="true" />
               </security>
            </binding>
          </wsHttpBinding>
      </bindings>
      <behaviors>
          <serviceBehaviors>
              <behavior name="ScraperServiceBehavior">
                  <serviceMetadata httpGetEnabled="true" />
                  <serviceDebug includeExceptionDetailInFaults="true" />
              </behavior>
          </serviceBehaviors>
     </behaviors>
</system.serviceModel>

Website Project Service Client Web.Config:

<system.serviceModel>
   <bindings>
      <wsHttpBinding>
          <binding name="WSHttpBinding_IScraperService" 
              closeTimeout="00:01:00" openTimeout="00:01:00" 
              receiveTimeout="00:10:00" sendTimeout="00:01:00"
              bypassProxyOnLocal="false" transactionFlow="false" 
              hostNameComparisonMode="StrongWildcard"
              maxBufferPoolSize="524288" maxReceivedMessageSize="65536" 
              messageEncoding="Text" textEncoding="utf-8"
              useDefaultWebProxy="true" allowCookies="false">
              <readerQuotas 
                  maxDepth="32" maxStringContentLength="8192" 
                  maxArrayLength="16384" maxBytesPerRead="4096" 
                  maxNameTableCharCount="16384" />
              <reliableSession enabled="false"
                  ordered="true" inactivityTimeout="00:10:00" />
              <security mode="Message">
                  <transport clientCredentialType="Windows" 
                       proxyCredentialType="None" realm="" />
                  <message clientCredentialType="Windows" 
                       negotiateServiceCredential="true"
                       algorithmSuite="Default" />
              </security>
          </binding>
       </wsHttpBinding>
    </bindings>
<client>
        <endpoint name="WSHttpBinding_IScraperService"
            address="http://example.com/ScraperService.svc"
            binding="wsHttpBinding" 
            bindingConfiguration="WSHttpBinding_IScraperService"
            contract="ScraperService.IScraperService" >
           <identity>
               <servicePrincipalName value="host/FreshNET-II" />
           </identity>
        </endpoint>
     </client>
</system.serviceModel>

This is my first attempt at creating a WCF so it's all very new. Any help is much appreciated.