URIs identify and URLs locate; however, locators are also identifiers, so every URL is also a URI, but there are URIs which are not URLs.
Examples
This is my name, which is an identifier.
It is like a URI, but cannot be a URL, as it tells you nothing about my location or how to contact me.
In this case it also happens to identify at least 5 other people in the USA alone.
- 4914 West Bay Street, Nassau, Bahamas
This is a locator, which is an identifier for that physical location.
It is like both a URL and URI (since all URLs are URIs), and also identifies me indirectly as "resident of..".
In this case it uniquely identifies me, but that would change if I get a roommate.
I say "like" because these examples do not follow the required syntax.
Popular confusion
From Wikipedia:
In computing, a Uniform Resource Locator (URL) is a subset of the Uniform Resource Identifier (URI) that specifies where an identified resource is available and the mechanism for retrieving it. In popular usage and in many technical documents and verbal discussions it is often incorrectly used as a synonym for URI, ... [emphasis mine]
Because of this common confusion, many products and documentation incorrectly use one term instead of the other, assign their own distinction, or use them synonymously.
URNs
My name, Roger Pate, could be like a URN (Uniform Resource Name), except those are much more regulated and intended to be unique across both space and time.
Because I currently share this name with other people, it's not globally unique and would not be appropriate as a URN. However, even if no other family used this name, I'm named after my paternal grandfather, so it still wouldn't be unique across time. And even if that wasn't the case, the possibility of naming my descendants after me make this unsuitable as a URN.
URNs are different from URLs in this rigid uniqueness constraint, even though they both share the syntax of URIs.
Best Answer
I'm not quite sure what you're asking but I think what you're talking about is trying to get the id of a page that you only know by its "vanity url" or "nickname".
Basically you can do a facebook graph api request to the "vanity url" and then grab the id from the provided request.
For example... if you open the Facebook graph API explorer https://developers.facebook.com/tools/explorer?method=GET&path=coca.cola.
or make a request to http://graph.facebook.com/coca.cola
you can see in the response you get "id": "40796308305" which is the page ID you are talking about.
Navigating to http://www.facebook.com/40796308305 should prove that.
Hope that helps.