Getting a The installer was interrupted before xxx could be installed error when installing the ASP.Net Web application with installer

I've got an ASP.Net application that I built a "Web Setup Project" for through VS 2010.
The install package appears to have built correctly in Visual Studio.

I'm running into errors attempting to run the install package.
I have to start by saying that I've built and deployed several WCF web services in this environment and they have all installed correctly.

Here is my environment:

Windows 7 Home Premium 64 bit
IIS 7

I ran the installer with the logging facility and see the following errors:

MSI (c) (10:80) [15:49:00:013]: Doing action: WEBCA_SetTARGETSITE
Action 15:49:00: WEBCA_SetTARGETSITE.
Action start 15:49:00: WEBCA_SetTARGETSITE.
MSI (c) (10:80) [15:49:00:015]: Note: 1: 2235 2: 3: ExtendedType 4: SELECT Action,Type,Source,Target, NULL, ExtendedType FROM CustomAction WHERE Action = 'WEBCA_SetTARGETSITE'
MSI (c) (10:80) [15:49:00:047]: Creating MSIHANDLE (13) of type 790542 for thread 38784
MSI (c) (10:80) [15:49:00:048]: Invoking remote custom action. DLL: C:\Users\JohnB\AppData\Local\Temp\MSIBCE3.tmp, Entrypoint: SetTARGETSITE
MSI (c) (10!5C) [15:49:00:082]: Creating MSIHANDLE (14) of type 790531 for thread 35420
INFO : [08/08/2014 15:49:00:082] [SetTARGETSITE ]: Custom Action is starting…
INFO : [08/08/2014 15:49:00:082] [SetTARGETSITE ]: CoInitializeEx – COM initialization Apartment Threaded…
ERROR : [08/08/2014 15:49:00:085] [SetTARGETSITE ]: FAILED: -2147221164
ERROR : [08/08/2014 15:49:00:085] [SetTARGETSITE ]: Custom Action failed with code: '340'
INFO : [08/08/2014 15:49:00:087] [SetTARGETSITE ]: Custom Action completed with return code: '340'
MSI (c) (10!5C) [15:49:00:087]: Closing MSIHANDLE (14) of type 790531 for thread 35420
CustomAction WEBCA_SetTARGETSITE returned actual error code 1603 (note this may not be 100% accurate if translation happened inside sandbox)
MSI (c) (10:80) [15:49:00:088]: Closing MSIHANDLE (13) of type 790542 for thread 38784
Action ended 15:49:00: WEBCA_SetTARGETSITE. Return value 3.
MSI (c) (10:80) [15:49:00:091]: Doing action: FatalErrorForm

I'm at a loss as to why the installation might be failing.
I install by right clicking on "Setup.exe" and "Running as Administrator"

Of course time is sort of critical on this as we're attempting to deploy on Client machine by end of day today.
Any thoughts/info would be greatly appreciated.

Thanks,
JohnB