How to set recovery-options of a service with WiX

I have following .wxs-file:

<?xml version="1.0" encoding="UTF-8"?>
<?define ProductVersion="x.x.x.x" ?>
<?define UpgradeCode="{**MYGUID**}" ?>
<?define Manufacturer="My Company" ?>
<?define ProductName="My Product" ?>
<?define SkuName="MyProduct" ?>
<Wix xmlns="http://schemas.microsoft.com/wix/2006/wi">
    <Product Id="*"
             Name="$(var.ProductName)"
             Language="1033"
             Version="$(var.ProductVersion)"
             Manufacturer="$(var.Manufacturer)"
             UpgradeCode="$(var.UpgradeCode)">
        <Package InstallerVersion="301"
                 Compressed="yes"
                 InstallPrivileges="elevated"
                 InstallScope="perMachine"
                 Platform="x86" />
        <Media Id="1"
               Cabinet="$(var.SkuName).cab"
               EmbedCab="yes" />
        <Directory Id="TARGETDIR"
                   Name="SourceDir">
            <Directory Id="ProgramFilesFolder">
                <Directory Id="ManufacturereDirectory"
                           Name="$(var.Manufacturer)">
                    <Directory Id="ProductDirectory"
                               Name="$(var.ProductName)" />
                </Directory>
            </Directory>
        </Directory>
        <ComponentGroup Id="MainComponentGroup">
            <Component Directory="ProductDirectory">
                <File Name="$(var.MyProject.TargetFileName)"
                      Source="$(var.MyProject.TargetPath)"
                      KeyPath="yes"
                      Vital="yes" />
                <ServiceInstall Id="SeviceInstall"
                                Name="$(var.ProductName)"
                                DisplayName="$(var.ProductName)"
                                Type="ownProcess"
                                Interactive="no"
                                Start="auto"
                                Vital="yes"
                                ErrorControl="normal"
                                Account="LOCALSYSTEM">
                </ServiceInstall>
                <ServiceControl Id="ServiceControl_Start"
                                Name="$(var.ProductName)"
                                Start="install"
                                Wait="no" />
                <ServiceControl Id="ServiceControl_Stop"
                                Name="$(var.ProductName)"
                                Stop="both"
                                Remove="uninstall"
                                Wait="yes" />
            </Component>
        </ComponentGroup>
        <Feature Id="MainFeature"
                 Level="1">
            <ComponentGroupRef Id="MainComponentGroup" />
        </Feature>
        <Upgrade Id="$(var.UpgradeCode)">
            <UpgradeVersion Property="UPGRADEFOUND"
                            Minimum="0.0.0.1" IncludeMinimum="yes"
                            Maximum="$(var.ProductVersion)" IncludeMaximum="yes"
                            OnlyDetect="no"
                            IgnoreRemoveFailure="yes"
                            MigrateFeatures="yes"/>
        </Upgrade>
        <CustomAction Id="ServiceRestarter"
                      Directory="ProductDirectory"
                      ExeCommand="&quot;[SystemFolder]sc.exe&quot; failure &quot;$(var.ProductName)&quot; reset= 60 actions= restart/0"
                      Impersonate="no" />
        <InstallExecuteSequence>
            <InstallExecute Before="RemoveExistingProducts" />
            <RemoveExistingProducts Before="InstallFinalize" />
            <Custom Action="ServiceRestarter" After="InstallFinalize"><![CDATA[NOT Installed]]></Custom>
        </InstallExecuteSequence>
    </Product>
</Wix>

Before that, I've tried:

<CustomAction Id="ServiceRestarter"
              Property="QtExecCmdLine"
              Value='"[SystemFolder]sc.exe" failure "$(var.ProductName)" reset= 60 actions= restart/0' />

which apparently called sc.exe – but changed nothing …

Before that I've tried:

<ServiceInstall Id="SeviceInstall"
                Name="$(var.ProductName)"
                DisplayName="$(var.ProductName)"
                Type="ownProcess"
                Interactive="no"
                Start="auto"
                Vital="yes"
                ErrorControl="normal"
                Account="LOCALSYSTEM">
    <ServiceConfig Id="ServiceConfig"
                   DelayedAutoStart="yes"
                   OnInstall="yes"
                   OnReinstall="yes"
                   OnUninstall="no"
                   FailureActionsWhen="failedToStopOrReturnedError" />
    <ServiceConfigFailureActions Id="ServiceRestarter"
                                 OnInstall="yes"
                                 OnReinstall="yes"
                                 OnUninstall="no"
                                 ResetPeriod="0">
        <Failure Action="restartService" Delay="0" />
        <Failure Action="restartService" Delay="0" />
        <Failure Action="restartService" Delay="0" />
    </ServiceConfigFailureActions>
</ServiceInstall>

which did not work, as the MsiServiceConfigFailureActions table does not work if using an installer < 5.0, and even if using InstallerVersion="500" the only thing I get is an error:

Serivce 'My Product' (My Product) could not be configured. This could
be a problem with the package or your permissions. Verify that you
have sufficient privileges to configure system services.

(and yes, … I've tried InstallPrivilges="elevated" also – but … the real issue is Action="restartService" according to this)

So … using a CustomAction is the way to go (or not?).

I have following output of the log

MSI (s) (34:28) [13:56:46:914]: Note: 1: 1722 2: ServiceRestarter 3: C:\Program Files (x86)\My Company\My Product\ 4: "C:\Windows\SysWOW64\sc.exe" failure "My Product" reset= 60 actions= restart/0
MSI (s) (34:28) [13:56:46:914]: Note: 1: 2205 2: 3: Error
MSI (s) (34:28) [13:56:46:914]: Note: 1: 2228 2: 3: Error 4: SELECT Message FROM Error WHERE Error = 1722
MSI (c) (2C:0C) [13:56:46:914]: Font created. Charset: Req=0, Ret=0, Font: Req=MS Shell Dlg, Ret=MS Shell Dlg

Error 1722. There is a problem with this Windows Installer package. A program run as part of the setup did not finish as expected. Contact your support personnel or package vendor. Action ServiceRestarter, location: C:\Program Files (x86)\My Company\My Product\, command: "C:\Windows\SysWOW64\sc.exe" failure "My Product" reset= 60 actions= restart/0
MSI (s) (34:28) [13:56:48:849]: Note: 1: 2205 2: 3: Error
MSI (s) (34:28) [13:56:48:849]: Note: 1: 2228 2: 3: Error 4: SELECT Message FROM Error WHERE Error = 1709
MSI (s) (34:28) [13:56:48:849]: Product: My Product — Error 1722. There is a problem with this Windows Installer package. A program run as part of the setup did not finish as expected. Contact your support personnel or package vendor. Action ServiceRestarter, location: C:\Program Files (x86)\My Company\My Product\, command: "C:\Windows\SysWOW64\sc.exe" failure "My Product" reset= 60 actions= restart/0

Action ended 13:56:48: ServiceRestarter. Return value 3.
Action ended 13:56:48: INSTALL. Return value 3.

Can anybody help me out?

edit

I've used the old ServiceConfig-extension:

<util:ServiceConfig xmlns:util="http://schemas.microsoft.com/wix/UtilExtension"
                    FirstFailureActionType="restart"
                    SecondFailureActionType="restart"
                    ThirdFailureActionType="restart"
                    ResetPeriodInDays="1"
                    RestartServiceDelayInSeconds="20" />

which gives me a following build-error:

error CNDL0200: The ServiceInstall element contains an unhandled
extension element 'util:ServiceConfig'. Please ensure that the
extension for elements in the
'http://schemas.microsoft.com/wix/UtilExtension' namespace has been
provided.

I know that I can resolve this error by using -ext WixUtilExtension via commandline – but I want to use Visual Studio for building … So how can I adapt the build-command?

Only chance is to add a reference to WixUtilExtension.dll to my project.