For HTML 4, the answer is technically:
ID and NAME tokens must begin with a letter ([A-Za-z]) and may be followed by any number of letters, digits ([0-9]), hyphens ("-"), underscores ("_"), colons (":"), and periods (".").
HTML 5 is even more permissive, saying only that an id must contain at least one character and may not contain any space characters.
The id attribute is case sensitive in XHTML.
As a purely practical matter, you may want to avoid certain characters. Periods, colons and '#' have special meaning in CSS selectors, so you will have to escape those characters using a backslash in CSS or a double backslash in a selector string passed to jQuery. Think about how often you will have to escape a character in your stylesheets or code before you go crazy with periods and colons in ids.
For example, the HTML declaration <div id="first.name"></div> is valid. You can select that element in CSS as #first\.name and in jQuery like so: $('#first\\.name'). But if you forget the backslash, $('#first.name'), you will have a perfectly valid selector looking for an element with id first and also having class name. This is a bug that is easy to overlook. You might be happier in the long run choosing the id first-name (a hyphen rather than a period), instead.
You can simplify your development tasks by strictly sticking to a naming convention. For example, if you limit yourself entirely to lower-case characters and always separate words with either hyphens or underscores (but not both, pick one and never use the other), then you have an easy-to-remember pattern. You will never wonder "was it firstName or FirstName?" because you will always know that you should type first_name. Prefer camel case? Then limit yourself to that, no hyphens or underscores, and always, consistently use either upper-case or lower-case for the first character, don't mix them.
A now very obscure problem was that at least one browser, Netscape 6, incorrectly treated id attribute values as case-sensitive. That meant that if you had typed id="firstName" in your HTML (lower-case 'f') and #FirstName { color: red } in your CSS (upper-case 'F'), that buggy browser would have failed to set the element's color to red. At the time of this edit, April 2015, I hope you aren't being asked to support Netscape 6. Consider this a historical footnote.
This is quick, easy, to the point and doesn't require any third-party script:
<embed src="http://example.com/the.pdf" width="500" height="375"
type="application/pdf">
UPDATE (2/3/2021)
Adobe now offers it's own PDF Embed API.
https://www.adobe.io/apis/documentcloud/dcsdk/pdf-embed.html
UPDATE (1/2018):
The Chrome browser on Android no longer supports PDF embeds. You can get around this by using the Google Drive PDF viewer
<embed src="https://drive.google.com/viewerng/
viewer?embedded=true&url=http://example.com/the.pdf" width="500" height="375">
Best Answer
simple answer?
You can't. Gmail, outlook etc will ignore base64 images.
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