They have the same effect on normal web browser rendering engines, but there is a fundamental difference between them.

As the author writes in a discussion list post:

Think of three different situations:

• web browsers
• blind people
• mobile phones

"Bold" is a style - when you say "bold a word", people basically know that it means to add more, let's say "ink", around the letters until they stand out more amongst the rest of the letters.

That, unfortunately, means nothing to a blind person. On mobile phones and other PDAs, text is already bold because screen resolution is very small. You can't bold a bold without screwing something up.

<b> is a style - we know what "bold" is supposed to look like.

<strong> however is an indication of how something should be understood. "Strong" could (and often does) mean "bold" in a browser, but it could also mean a lower tone for a speaking program like Jaws (for blind people) or be represented by an underline (since you can't bold a bold) on a Palm Pilot.

HTML was never meant to be about styles. Do some searches for "Tim Berners-Lee" and "the semantic web." <strong> is semantic—it describes the text it surrounds (e.g., "this text should be stronger than the rest of the text you've displayed") as opposed to describing how the text it surrounds should be displayed (e.g., "this text should be bold").

HTML

The plain HTML way is to put it in a <form> wherein you specify the desired target URL in the action attribute.

<form action="https://google.com">
    <input type="submit" value="Go to Google" />
</form>

If necessary, set CSS display: inline; on the form to keep it in the flow with the surrounding text. Instead of <input type="submit"> in above example, you can also use <button type="submit">. The only difference is that the <button> element allows children.

You'd intuitively expect to be able to use <button href="https://google.com"> analogous with the <a> element, but unfortunately no, this attribute does not exist according to HTML specification.

CSS

If CSS is allowed, simply use an <a> which you style to look like a button using among others the appearance property (it's only not supported in Internet Explorer).

<a href="https://google.com" class="button">Go to Google</a>

a.button {
    -webkit-appearance: button;
    -moz-appearance: button;
    appearance: button;

    text-decoration: none;
    color: initial;
}

Or pick one of those many CSS libraries like Bootstrap.

<a href="https://google.com" class="btn btn-primary">Go to Google</a>

JavaScript

If JavaScript is allowed, set the window.location.href.

<input type="button" onclick="location.href='https://google.com';" value="Go to Google" />

Instead of <input type="button"> in above example, you can also use <button>. The only difference is that the <button> element allows children.