Sounds like you've done most of the work already. For clarity I'll go over those steps again just to make sure you're set up properly:
Create an s3 bucket using your domain name as the bucket name (your bucket name should be www.example.com if you want your site to be example.com or www.example.com)
Upload your content to the s3 bucket. Choose a consistent name for your website index files (index.html usually). You can also upload a custom page for 404 Not Found errors. Call this 404.html. Give Read permissions to every file in your website so that the public can view it. Don't give any extra permissions to the bucket, just the files within.
Configure your bucket as a website. With the AWS console ( https://console.aws.amazon.com/s3/ ) you can select your bucket, click properties, then select the "Website" tab. Click enabled and set your index document to "index.html" and your error document to "404.html". You will also need to set your bucket with access permissions to allow access via the web (http://docs.amazonwebservices.com/AmazonS3/latest/dev/WebsiteAccessPermissionsReqd.html)
Take a note of the "Endpoint" URL in the website configuration tab. This is where your website lives. You can open the link in a new window and you should see your website just as it will look. Click around and make sure everything works as expected.
You MUST use the endpoint address in all steps below. The normal www.example.com.s3.amazonaws.com won't work - you need to use the regional version (http://www.example.com.s3-website-us-east-1.amazonaws.com/)
Now, we can set up the DNS to give you a clean, custom URL.
First, we will map www.example.com to your site.
Using your DNS provider's tools, (123-reg in your case) you need to create a CNAME record to map www.example.com to www.example.com.s3-website-us-east-1.amazonaws.com
The CNAME is the only thing you need if you just want www.example.com. Most people also want "example.com" to work so we need another step.
example.com is often referred to as a naked domain or the apex record of the domain. The reason it's a problem is that it can't be a CNAME. CNAMEs only work on subdomains like "www." This makes it more difficult to point at s3.
The usual approach is to use a service to automatically redirect any request going to example.com to point to www.example.com. This will then pick up your CNAME record and your site will be served from s3.
The automatic redirect is not possible with plain old DNS so you have to use another service. Some DNS providers offer this service along with their DNS (godaddy does, amazon route53 does not. Not sure about 123-reg)
If your DNS provider doesn't do it, there are a few free services. One that I've used is http://wwwizer.com/naked-domain-redirect - it doesn't require any registration or payment.
To use this type of service, you need to create a DNS "A" record for your naked domain. For the wwwizer.com service, you would need to create an A record to point example.com to 174.129.25.170. That's all!
So, with this setup, if a user types example.com into their browser, the following would happen:
- DNS query: example.com -> 174.129.25.170 (wwwizer.com's service)
- HTTP request to 174.129.25.170 for example.com
- 174.129.25.170 redirects example.com -> www.example.com
- DNS query: www.example.com -> CNAME to www.example.com.s3-website-us-east-1.amazonaws.com
- DNS query: www.example.com.s3-website-us-east-1.amazonaws.com -> points to Amazon S3
- HTTP request for www.example.com is now served by Amazon S3
Enjoy!
Best Answer
400 images per user seems high? Is that figure from actual stats?
Amazon S3 is great and it just works!
A possible cheaper option is Google. Google docs now supports all file types, so you can load the images up to a Google docs folder, and share the folder for public access. The URL's are kind of long e.g.
http://lh6.ggpht.com/VMLEHAa3kSHEoRr7AchhQ6HEzHVTn1b7Mf-whpxmPlpdrRfPW216UhYdQy3pzIe4f8Q7PKXN79AD4eRqu1obC7I
Add the =s paramter to scale the image, cool! e.g. for 200 pixels wide
http://lh6.ggpht.com/VMLEHAa3kSHEoRr7AchhQ6HEzHVTn1b7Mf-whpxmPlpdrRfPW216UhYdQy3pzIe4f8Q7PKXN79AD4eRqu1obC7I=s200
Google only charge USD5/year for 20GB. There is a full API for uploading docs etc