New answer, powershell

TCP

Get-Process -Id (Get-NetTCPConnection -LocalPort YourPortNumberHere).OwningProcess

UDP

Get-Process -Id (Get-NetUDPEndpoint -LocalPort YourPortNumberHere).OwningProcess

Old answer, cmd

 C:\> netstat -a -b

(Add -n to stop it trying to resolve hostnames, which will make it a lot faster.)

Note Dane's recommendation for TCPView. It looks very useful!

-a Displays all connections and listening ports.

-b Displays the executable involved in creating each connection or listening port. In some cases well-known executables host multiple independent components, and in these cases the sequence of components involved in creating the connection or listening port is displayed. In this case the executable name is in [] at the bottom, on top is the component it called, and so forth until TCP/IP was reached. Note that this option can be time-consuming and will fail unless you have sufficient permissions.

-n Displays addresses and port numbers in numerical form.

-o Displays the owning process ID associated with each connection.

START has a peculiarity involving double quotes around the first parameter. If the first parameter has double quotes it uses that as the optional TITLE for the new window.

I believe what you want is:

start "" "c:\program files\Microsoft Virtual PC\Virtual PC.exe" -pc MY-PC -launch

In other words, give it an empty title before the name of the program to fake it out.