R – Taking /Pages out of the SharePoint URL

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A customer is asking if there is anything we can do to remove "/Pages" from his Internet-facing MOSS publishing site. Some Googling reveals that some clever use of HTTPModules may be able to hide the presence of Pages, but I've yet to see an end-to-end working solution. Have any of you come up against this particular requirement, and if so, how did you resolve it?

The customer's main concern with /Pages is the SEO impact of it – if anyone has any way to mitigate those issues or can explain why having this extra level in your URL would not be a concern, that would be appreciated as well (and probably better, in the long run!)