Warning: format %s expects type char * but argument 2 has type int

I have already looked at other related questions, and none of them helped this case.
I am getting the warning listed in the title of my question, and my code for main is as follows:

int main( int argc, char *argv[] ) {

  char *rows;  
  int i, n;  

  printf("\nEnter the amount of rows in the telephone pad: ");  
  scanf("%d", &n);  

  rows = (char *) malloc( sizeof( char ) * n );  

  printf("\nNow enter the configuration for the pad:\n");  
  for( i = 0; i < n; i++ ) {  
    scanf("%s", &rows[i]);  
    printf("\n\t%s\n", rows[i]);  
  }  

  return 0;    
}

The user is to enter a number (say, 4), which will be scanned into n. The space is malloc'ed for the rows of the telephone pad. The user then will enter the n amount of rows for the configuration of the telephone pad. An example would be:

123
456
789
.0.

So I am confused as to why my last printf statement is getting this error.

Note: I also tried scanf("%s", rows[i]);: still got the error.
Note 2: I tried running the program anyways. Got a segmentation fault.
Note 3: I have #include <stdio.h> and #include <stdlib.h> at the top of my .c program.
Note 4: I have gcc'ed the program as such: gcc -ansi -pedantic -Wall tele.c.

Thank you for the help.