Amazon URL – Why Strange Characters Appear

amazonurl

When I do a search on Amazon France, one of the URL parameters is "ÅMÅŽÕÑ", as in the URL below:

https://www.amazon.fr/s/ref=nb_sb_noss/256-9830746-1362835?__mk_fr_FR=ÅMÅŽÕÑ&url=search-alias%3Daps&field-keywords=Webcam

Any idea why they have this strange parameter there?

Best Answer

Using special characters is a method to tell the browser to use UTF8 encoding, and this probably is Amazon engineers putting in a bit of an easteregg instead of a dull utf8=✓ thing.

For the record, all non-English versions have an __mk_{languagecode}_{countrycode} as URL parameter, the only one I found to differ from the ÅMÅŽÕÑ thing is the Japanese version, which uses カタカナ. カタカナ is Katakana spelled in Katakana.