Do bit.ly and other URL shorteners reutilize unused short URLs? It seems the be so.
Is there any risk that an URL that is redirected to a certain page right now, be redirected to another page in the future?
URL Shortening – Are Short URLs Permanent?
url-shortening
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Best Answer
At least for bit.ly, the URL associated with the short link can't be changed. It's a security feature because, otherwise, someone with bad intentions could theoretically take over an account and replace all short URLs with malicious destinations.
From Bit.ly FAQ: