Facebook Pages – Birthday Events Area

For future reference

I managed to add a custom tab by using this Facebook app. I was a bit confused because at first it asked me to use Facebook as me, so I though this surely isn't for a Facebook Page, but afterwards it asked me which Page I would like to add it to. So I selected my desired Facebook Page and that was it.

I'm a bit disappointed that nobody bothered to answer my question since it seems that this application is quite heavily used in Facebook community.

You can only send event invitations to friends and group members, not to everyone that likes your page. However, you can post the event on your page, so that it will appear in the News Feed of people that like your page. The post will have a Join link for them to RSVP to the event. If you want more exposure than that there is also the option of purchasing a Facebook ad for the event, in which case numerous targeting options are available (including the ability to target only people that like your page, or friends of those people, or everyone within 50 miles of your city with a certain interest, etc.).