Facebook – create a Facebook ad that targets a particular user’s friends

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I'm not sure I phrased it correctly, so I apologize beforehand.

Ralph has a Facebook personal account, under the email Ralph@example.com. Ralph created a fanpage (Ralph's Toy Store) using his personal account, so now Ralph has a Facebook personal account and a fanpage for Ralph's Toy Store. Unfortunately, Ralph has no friends.

Ralph's girlfriend Mary (Mary@example.com) will be administering the fanpage Ralph's Toy Store. Mary has 500+ friends, and both Ralph and Mary know that her friends are a great base to sell the toys being advertised in Ralph's Toy Store.

So now Ralph wants to create a Facebook ad. Is it possible for Ralph to create an ad that targets Mary's 500+ friends?

Best Answer

Yes, it can be done by using email addresses, phone numbers, Facebook user IDs or app user IDs. It is call Custom Audience.

Custom Audience: Use email addresses, phone numbers, Facebook user IDs or app user IDs to create and save audiences you'd like to show your ads to. Learn more about Custom Audiences.

So Ralph can use Mary's friend's email ids, phone numbers or Facebook user ids to target them.

See the targeting options.
See more details about Audience Targeting Options.