I would like to know what is the best way to promote an event using Facebook. So far we were creating posts and we shared the links for like and share among our team/associates. We got even though the following suggestion from one of our associates : 'Facebook events are better than posts, since every time somebody likes an event, his/her friends are notified ".
What is the difference between posts and events? What are the benefits of each approach?
You are currently permitted to post up to 63,206 characters on Facebook in a status group or wall post. There is no difference.
In September, we increased the character limit on status updates to 5,000 characters. Today, we're announcing that you can now write posts with more than 60,000 characters. (1)
Vadim Lavrusik
Journalism Program Manager at Facebook
I set the exact limit to something nerdy. Facebook … Face Boo K … hex(FACE) - K … 64206 - 1000 = 63206 (2)
Bob Baldwin
Engineer at Facebook
(2) http://www.zdnet.com/blog/facebook/facebook-increases-status-update-character-limit-to-63206/5754
One post is a photo wall post as seen with the
Facebook user > Astrophotography Contest Deep Space & Planet
The other is a photo tag with other users that may or may not be invited to the event. I am guessing the users who are tagged have privacy settings that affect it.
Best Answer
Suggestion given by your associate is partially correct. Not just event, even when somebody likes any post, his/her friends are notified. It's depends on individual's settings.
Now the best to promote an event is, create a public event and promote it by using Facebook Ads. But remember it is paid service.
If you don't want spend money then the way you are doing is right. Keep sharing the link and ask people to react on that (like/comment/reply etc.).
In my opinion, if it is really about an event, then instead of creating a post, create a public event. That is what the purpose of Facebook Event feature.