Facebook Pages Ads – Detailed Billing Information

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I have run a 3-days long Facebook Pages Ad campaign and by the end of third day Facebook said:

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For exactly what am I billed? Did I spent 33.59 PLN (~11 USD) for reaching 1,785 viewers (about 160 viewers / reachers per 1 PLN) or for likes (~3.5 like per 1 USD)?

Answer to this question is essential to me. I've received 39 likes in total for 3-days campaign, that costed me 11 USD. While Facebook promised me at least 50 likes per day for $5 (daily budged set by me) — cite: "est. 50-200 likes per day". So, if I'm counted for likes, not for impressions (reach) that would mean that this Facebook Page Ad campaign ended up as a complete failure and money waste.

Edit: I used the very basic version of ad, by clicking Promote Page and setting campaign length (set to 3 days) and daily budget (set to $5 / 16 PLN).

Best Answer

If you go to Ads Manager section, for a simple, basic campaign created with Promote Page buton in Facebook, you can see detailed information about all your ads campaigns.

Second column there says Cost $0.32 Page Likes, which may lead us to a conclusion, that you're paying for each new Like to your page, marked as Paid (so, excluding those marked as Organic).

If you hover your mouse on ? sign next to Cost, you'll see an explanation saying: The average you paid for each action associated with your objective. Which -- in my opinion -- is confirming my above asumption.

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