Facebook – How to “contact” Facebook page “fans”

You should use the new Groups functionality to achieve this. Create a group under the same name as your page and think of it as an inner circle to your more dedicated fans. You will then be able to invite group members to the event.

Pages are meant to provide information without being a nuisance to the follower. It is basically an extension of a business or celebrity. The 'fans' term was dropped and replaced with the 'like' term. Users 'like' your page they are not friends/members of your page. It can be a passing penchant. I can decide to like your page today and not like it tomorrow. Hence the way I see it , Facebook Pages can never contact me outside of Facebook i.e. by mail . Potential spam (click-jacking,liking useless pages) headache avoided.

If you really want to use your page you will need to focus on getting more attention to your events by hooking up some fbml and a tab as the default page instead of the wall. Also look into your insights and decide when is the best time/day to update your followers.

The problem was that I had to assign another admin to the page, because the one that migrated (the same account split into an admin account(which was deleted) and the page itself). The problem arose, because the admin account was deleted after creating a page.