Before the cover page was implemented it was possible to have a landing page for visitors who had not 'liked' your page, and a different one for people who hadn't. Is that kind of functionality available with cover images, where people who have already liked the page see a different image from new visitors?
Facebook – How to have a different Facebook cover page for people who already like your page
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First ensure that you are using Facebook using your personal profile. You cannot invite friends using a business account or if you are using Facebook as the Page, because business accounts and Pages do not have friends. If you are using Facebook as the Page, switch back to using Facebook as you using the ▾ menu in the upper right corner.
Using your personal Facebook profile, which must be an admin of the page, choose Invite Friends from the Build Audience ▾ menu on your page's admin panel.
From Facebook Help:
How do I invite friends to my Page?
To invite friends to your Page:
- Open your Page's admin panel
- Click Build Audience ▾
- Select Invite Friends...
Use the dropdown menu to choose a list or select Search All Friends. Next, scroll through your friends and check the boxes next to the names of the people you want to invite. You can also search for friends in the menu's search box. When you're done selecting friends, be sure to click Submit to send your friends invitations to your Page.
No, they are not visible. The article you quote in your question shows information based on the Event Organizer's email invitations to other guests. In that scenario, the event is public, but the non-Facebook users are sent a link via email for them to access and view event details.
Your question seems more about searching and finding the public event details without being logged in. Unless you have that invitation link, you won't be able to access a Facebook Event page without logging in.
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Best Answer
No, this is no longer possible.
It used to be the case that you could set a default landing tab for fans who had not yet Liked your Page, which would change to display different info once they clicked 'Like'. This was frequently used on marketing pages for brands.
However, now the default landing for a Page is always the Timeline, and there is no way to display a different timeline to users based on whether they have Liked the Page. So all visitors who arrive at the Page will see the same main Timeline page.
This article shows how you can edit your Timeline Page to prominently feature a link (in the header and top post) to a custom 'landing' tab you create, which can show different content based on whether the user has Liked or not just as before - but obviously less users will reach this tab than previously when you were able to make it your default.