Facebook – How to invite non-friends to like your Facebook page

You should use the new Groups functionality to achieve this. Create a group under the same name as your page and think of it as an inner circle to your more dedicated fans. You will then be able to invite group members to the event.

Pages are meant to provide information without being a nuisance to the follower. It is basically an extension of a business or celebrity. The 'fans' term was dropped and replaced with the 'like' term. Users 'like' your page they are not friends/members of your page. It can be a passing penchant. I can decide to like your page today and not like it tomorrow. Hence the way I see it , Facebook Pages can never contact me outside of Facebook i.e. by mail . Potential spam (click-jacking,liking useless pages) headache avoided.

If you really want to use your page you will need to focus on getting more attention to your events by hooking up some fbml and a tab as the default page instead of the wall. Also look into your insights and decide when is the best time/day to update your followers.

First ensure that you are using Facebook using your personal profile. You cannot invite friends using a business account or if you are using Facebook as the Page, because business accounts and Pages do not have friends. If you are using Facebook as the Page, switch back to using Facebook as you using the ▾ menu in the upper right corner.

Using your personal Facebook profile, which must be an admin of the page, choose Invite Friends from the Build Audience ▾ menu on your page's admin panel.

From Facebook Help:

How do I invite friends to my Page?

To invite friends to your Page:

1. Open your Page's admin panel
2. Click Build Audience ▾
3. Select Invite Friends...

Use the dropdown menu to choose a list or select Search All Friends. Next, scroll through your friends and check the boxes next to the names of the people you want to invite. You can also search for friends in the menu's search box. When you're done selecting friends, be sure to click Submit to send your friends invitations to your Page.