I have been noticing the following issue for a few weeks now and thought it was a delay in updating numbers from Facebook but it seems like a bug or a policy change from Facebook that we are not aware of.
The Issue:
Following is an article from a website. The Facebook Like Button shows a count of 105 Likes for this article.
Link to article: http://rajitachaudhuri.blogspot.com/2012/01/new-year-new-start.html
The same article has been shared on a Facebook Fan Page and the total Likes over there are 439 along with 24 shares and few comments.
Link to post on Facebook Page: https://www.facebook.com/iipmbschool/posts/366427183372850
As per Facebook Like Button documentation the total Likes count on the website should be an aggregation of all the Likes for the article on the website as well as on Facebook which includes Likes, Comments and Shares from within Facebook. This is clearly not the case now and something else seems to be happening. The numbers on the website are just not correct. I have noticed the same issue in my personal blog too – www.minduread.com
Can someone please help me with this?
Best Answer
The Facebook graph http://graph.facebook.com/http://rajitachaudhuri.blogspot.com/2012/01/new-year-new-start.html says you have 106 shares so that's your real count for the Like Button plugin.
Consider registering your website under http://www.facebook.com/insights/ to see what could be the problem.