Facebook – View all the Facebook fans similar to “Social Graph” app

You should use the new Groups functionality to achieve this. Create a group under the same name as your page and think of it as an inner circle to your more dedicated fans. You will then be able to invite group members to the event.

Pages are meant to provide information without being a nuisance to the follower. It is basically an extension of a business or celebrity. The 'fans' term was dropped and replaced with the 'like' term. Users 'like' your page they are not friends/members of your page. It can be a passing penchant. I can decide to like your page today and not like it tomorrow. Hence the way I see it , Facebook Pages can never contact me outside of Facebook i.e. by mail . Potential spam (click-jacking,liking useless pages) headache avoided.

If you really want to use your page you will need to focus on getting more attention to your events by hooking up some fbml and a tab as the default page instead of the wall. Also look into your insights and decide when is the best time/day to update your followers.

First, Facebook as a whole is more valuable if it maximises user volumes. So they're never going to stop wanting you to add that new friend from some other address book.

Second, the Facebook experience is pretty lame if you have only a few Facebook friends. So creating a new link may be a marginal value gain for you, but it may help the other party get into the sweet spot and become a regular and committed user.

More speculatively, Facebook ads themselves seem (from what I get offered, anyway), pretty feeble, so maybe there's an element of Facebook improving your general perception of the right-hand column by sometimes not even showing you some horrible, mis-targeted ad and just doing self-promotion, not caring all that much whether you respond. In this case, you've responded indirectly by talking about Facebook, I'm making a mental note to see if I am getting that same treatment, and we're both even more bought into the idea that Facebook is an unassailable, valuable site in a way that Myspace and other toppled social media towers must not have been!