Similar to my previous question. I started a short paid ad campaign for my page. Once I opened a New Page Insights, I saw the Engagement box, which says:
What are “Post Clicks”? All posts on my page are not clickable. I thought that a Facebook user can't click on a post itself. He or she can only click on Share, Like or Comment.
How can I have 14 post clicks, if my page has zero likes, zero comments and zero shares? From where did that 49 came from? What am I missing?
BTW: I asked the same question on Facebook Community.
Best Answer
Post clicks are "the total number of clicks on your post, not including likes, comments, or shares. "
See more: Social Media Examiner: Facebook insights