Facebook – What does it mean by “Your Page’ post is performing better than 95% posts..” on Facebook pages

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What does it mean by 'Your Page's post is performing better than 95% other posts on that page. Promote it to get even better results. notification mean on Facebook pages? It keeps appearing one or two days after we post something on our Facebook page.

  1. Is it just promotional trick of Facebook? Or it really gets triggered when this event occurs?

  2. How do they calculate this value-"95%"?

  3. Does it usually make more impressions to promote posts (as sponsored content) at 95% level? Or, from the beginning? Or, doesn't matter? Why specifically mention this 95%?

Best Answer

Only Facebook knows the answers - and I suspect they're not telling.

But from my observations, I do not think the "95%" is calculated, and I do think it's a marketing trick.