Gmail – Automatic Labels Based on Sender

gmailgmail-filtersgmail-labels

Is there some way to make Gmail apply a label to incoming mail automatically based on the sender? For instance if Bob is my client, and all contact I have with Bob is work-related, can I make Gmail automatically apply the label 'CLIENT' to all incoming messages from Bob?

I would also be interested in a similar feature based on the recipient email address because I use my Gmail to check several accounts.

Best Answer

Sure. You need to create a filter.

Matches: from:(bob@example.com)
Do this: Apply label "CLIENT"

Matches: to:(my-alternate-email@example.net)
Do this: Apply label "non-work related"