Google-analytics – Google Analytics only tracking obout 10% of the online orders

googlegoogle analytics

I am using Actinic Ecommerce software and have enabled Google Analytics tracking. The tracking itself works fine.

But when it comes to the Ecommerce order tracking i am having problems, it registered about 3 out of 15 orders that came in.

I have compared the orders and no obvious difference jump out at me.

Any ideas?

http://www.pretty-small-shoes.com/acatalog/

Best Answer

Three possibilities:

1) The software doesn't have the correct analytics code everywhere that's it's required. 2) You haven't configured the analytics correctly through the software. 3) You have a heavy number of users using no track plugins or addons like Firefox's request policy that blocks third party domains unless the users explicitly enables them. I run request policy on FF myself, it's use and similar tools is common amongst certain technical communities and what your product is for would give a hint as to whether this is the likely issue.

Aside, my wife is a shoe size 2 and you've just made her day.