I'm a new user of Google analytics. I wanted to keep tracks of clicks on banners on a webpage.
There are three banners, so I generated this url:
- http://mysite.com?utm_source=clientsite&utm_campaign=sitelaunch&utm_medium=banner&utm_content=footer
- http://mysite.com?utm_source=clientsite&utm_campaign=sitelaunch&utm_medium=banner&utm_content=header
- http://mysite.com?utm_source=clientsite&utm_campaign=sitelaunch&utm_medium=banner&utm_content=sidebar
The keys used:
- Utmsource: clientsite. A mnemonic name for the referral site
- utm_campagin: sitelaunch. The name of my campaign
- utm_medium: banner. Since they are banners
- utm_content: depends on the position of the
banner.
I've run this campaign for a couple of days and now I have some results on my dashboard.
My question is: how can I actually check my campaign in Google Analytics, down to the clicks on the different banners?
Best Answer
The easiest way to see it is in Acquisitions > All Traffic > Source / Medium. As all your mediums are the same, you will need to add a secondary dimension and choose Advertising > Ad Content which will display the utm_content tag.