Google Search – How to Prioritize a Website in Search Results

You can simply add additional keywords to your search. Adding keywords will always reduce the amount of results you get since it uses an AND search by default.

To prove that you can do this even when OR is used, try typing the following into Google's advanced search:

• all these words: a b
• one or more of these words: c OR d

You will notice that it results in the following Google query: a b c OR d

Thus, you can conclude that the OR operator only works on single words. In other words, you can think of your query as a b (c OR d).

Furthermore, if you try to include multiple words in one of the OR text boxes (e.g. let's use d e instead of d), you will get the query: a b c OR "d e".

I don't know the exact answer - perhaps no one outside of Google knows. But I have two data points which may be useful.

The first is XKCD's take on the issue:

So it really looks like there’s a certain threshold of result volume beyond which Google apparently says “screw it” and throws out a gigantic number. I imagine this is probably due to incompetence rather than intentional deception; I’m sure it’s hard to generate pages quickly from many sources, and maybe for searches with a lot of results they don’t have time to get it all synced up. So they fudge the numbers. The fact that this makes it look like they have way more results than they do is presumably just an unintended bonus.

The second data point is from a computer science professor I had who was quite curious about the issue and bothered some friends at Google about it. They told him that sometimes it becomes very expensive to figure out how many results were really returned from a search, so they just make a best guess and return the first page of results, which is all most people care about. Only when you actually start drilling down through the pages does Google bother to fully calculate the remaining pages.

So neither of these is a definitive answer, but hopefully they will be useful at explaining the kinds of issues that may be causing Google's inaccuracies.

EDIT:

Sathya's answer on this page has an answer from Google's Webmaster KB.

When you perform a search, the results are often displayed with the information: Results 1 - 10 of about XXXX.

Google's calculation of the total number of search results is an estimate. We understand that a ballpark figure is valuable, and by providing an estimate rather than an exact account, we can return quality search results faster.

In addition, when you click on the next page of search results, the total number of search results can change. In this case, we realize that some of the query results are duplicates, and collapse those duplicates so that you can find the specific result you're looking for more easily. Collapsing the duplicates decreases the estimated number of results, as well as the overall number of results pages.