One pair is used to transmit, the other - to receive.
If you connect two computers without a switch or a hub, in the past you had to use a cross-over cable, where one pair is connected to pins 1,2 on one end and pins 3,6 on the other end. Hubs had reversed pinout of the socket, so you can use a straight cable to connect a PC to a hub, but would need a cross-over cable to connect two hubs (unless one hub had an "uplink" port).
Modern Ethernet devices can be connected with any cable - they will figure out whether the cable is straight or crossed and will reconfigure themselves accordingly. Gigabit Ethernet works a bit differently - it uses all pairs (instead of just two) and can reconfigure each pair as "transmit" or "receive" as needed.
Now, as to why pairs are used instead of single wires:
To transfer data, you need to be able to get some current to the receiving device. As we know current only flows when there is a closed circuit, so you need at least two wires connecting the devices. Your "scheme 2" will not work as you drew the "batteries" not connected.
This can be done in one of two ways - easier is to have one or more data wires and one ground wire (called Single Ended system). Here ground is shared among all the signals and you need less wires. However, this system does not work well for long distances - noise can get in the cable quite easily and the receiving device may not be able to understand the transmission. One solution is to use a coaxial cable (it shields the data wire from noise), but they are expensive and you would need one cable for each data pin. Still, multiple coax cables are used, say, for connecting a VGA monitor to the computer (at least in the better monitor cables). It is also true for analog audio.
A better way to do things is to have two wires for each signal. Now you send the signal in both wires, but invert one of them, that is, if you send "1" in one wire, you send "0" on the other - so the voltage between those two wires is always non-zero. You also use a twisted pair cable. This is called differential signaling. Now, the noise affects both wires in a pair equally and the receiver can cancel it out (by measuring the voltage between the wires instead of each wire to ground). This allows the signal to be sent further using cheaper twisted pair cables. Professional analog audio also uses differential signalling for, say, microphones etc (the XLR connectors have three pins - positive signal, negative signal and ground), so that longer cables can be used without noise affecting the signal.
An example of differential signalling:
As you see, in this case what matters is the polarity of the received voltage, so if whatever noise affects both wires the same, the polarity will not change and the information will still be transmitted.
To transmit in both directions (but not at the same time, so-called "half-duplex") over the same pair of wires you can do it like this:
Now when any switch is closed, both lamps light up, so any end can transmit taking turns. This arrangement is called "open collector".
It's more complicated than that, the propagation speed is going to be based on both the wire and the dielectric constant of the material around the wire. In your case that would be some plastic and air. I'll leave the detailed explanation for someone else, but for a quick check analysis wiki says the propagation delay of cat 5 is 4.8 to 5.3 ns/meter, and the speed is 0.64 c (where c is the speed of light).
So worst case 5.3 ns/m * 10 meters is 53ns. Then 5.3 ns/m * 100 meters is 530ns so the difference in delay is about 477ns.
Best Answer
No, there is no threshold as you put it; any length of cable produces a delay and that delay is proportional to cable length. Different cables propagate slower of course and this is largely down to the dielectric of the material between the two conductors (or centre and screen in coax). The higher the capacitance, the slower the speed of propagation.
Regarding maximum length that can be used for a certain data rate yes, there is a "kind of" threshold - basically data gets misshaped the further it has to travel down a cable due to cable losses (resistive and dielectric). At some cable-length and at some data-rate the cable can be deemed to be at the "point of no return" in that statistically the number of data errors incurred are too many to warrant further error correction/detection. Time to get a better cable or different modulation scheme!
Cable length is quite commonly discussed where I work for the reasons highlighted above.