Google-search – Why do the “privacy versions” of Google search (i.e. Scroogle, StartingPage) not return exactly the same results

google-searchsearch-engine

There are at least a couple of "don't track me" search sites which get their search results from Google. (I'm thinking of Scroogle.org and StartingPage.com). [Note: I don't know exactly how StartingPage.com works; Scroogle.org apparently "scrapes" Google search results. I assume StartingPage.com does something similar.]

However, I notice that neither StartingPage.com nor Scroogle.org return exactly the same results as Google.com. I tried searching, for instance, for "boingboing", and while the top three hits were the same for all three services, after that there was some amount of variation.

StartingPage.com also has an "image search", which at first blush appears similar to Google's. However, I get essentially completely different results when using StartingPage vs. Google image search (in contrast to the regular web page search, where at least the results were somewhat similar).

So I'm just curious, if StartingPage and Scroogle are scraping Google for search results, why the results are not identical?

Edit (5-Feb-11):

Some additional weird data regarding StartingPage (from http://www.boingboing.net/2011/02/04/startingpage-now-ret.html#comment-1018293):

In the book Javascript For Dummies one
of the 5th Wave comics shows a woman
being introduced to a natural language
programming expert. She says something
like, "Nice to meet you." and he says
"Glorsplitz."

If Starting Page is just acting as a
proxy and passing the info directly
from site to site then we should get
the same results:

Starting Page: Web Results 1 – 4 of
about 4 for Glorsplitz (0.03 seconds)
Google: About 1,310 results (0.06
seconds)

How about another semi-random search
term? The anime Azumanga Daioh has a
girl named Chio as its main character:

Starting Page: Web Results 1 – 10 of
about 2,530 for chiochan (0.03
seconds) Google: About 38,800 results
(0.09 seconds)

So why the difference?

Best Answer

I don't know about the technical details of the implementation of those other sites. However, if there are sites that don't use account or cookie prefs to know what you normally search, I would expect nothing less than different results.

Google has been personalizing search results for years to give you information tailored to your needs. Recently, Google search results have been more explicit, displaying search results based on what people in your friend network work have shared. Also, see ratings and reviews on Google Places, for example, where your ratings and those of your friends modify your results giving you better, more personalized information.